Brand Identity

Auravision

Auravision elevates live sports with cutting-edge AR, offering real-time stats and immersion bringing fans closer to the action.

Brand Identity

Auravision

Auravision elevates live sports with cutting-edge AR, offering real-time stats and immersion bringing fans closer to the action.

Brand Identity

Auravision

Auravision elevates live sports with cutting-edge AR, offering real-time stats and immersion bringing fans closer to the action.

Welcome to Auravision!

Auravision is an Augemnted Reality glasses company intended to be used by sports fans during live attendance for the purpose of providing them real-time, accurate match statistics.

Why Auravision?

Since childhood, I’ve been passionate about soccer, playing on teams from local leagues to nationally ranked squads. This love for the sport, paired with a fascination for emerging technologies, sparked the idea for a more immersive live sports experience. I envisioned augmented reality glasses that could bring real-time stats and game data directly to fans, enchanting the excitement of the game. This vision led to the creation of Auravision, with my flagship product, the Illumena Pro glasses. Designed to seamlessly display key statistics and player information in the user’s line of sight, these glasses allow fans to engage with the game in an entirely new way—without distractions. By blending real-time data with immersive technology, Auravision addresses the gaps in fan engagement, creating a product that’s both innovative and accessible. My journey involved refining the design to ensure comfort and usability, using 3D printing for prototyping, and testing the glasses in real-world conditions. The result is a product that transforms the live sports experience, making it more interactive and thrilling for fans, whether at the stadium or at home.

Primary Logo

Primary Logo Variants

Primary Logo B&W

Secondary Logo

Secondary Logo Variants

Secondary Logo B&W

Logo Concept

The Auravision logomark is a combination of a twinkling star and an isotoxal star. An isotoxal star is a type of polygon where all of its edges are symmetrical and evenly spaced, giving it a uniform, balanced appearance.

What Are The Illumina Pro Glasses?

The Illumena Pro AR glasses enhance live sports by projecting real-time stats, player info, and game data directly into the user’s line of sight. Lightweight and comfortable, they feature high-definition projection and advanced sensors, letting fans stay engaged with the action without distraction.

How Do They Work?

The Illumena Pro glasses utilize advanced AR technology, combining sensors and a micro-projection system to overlay real-time data, like stats and tactical insights, directly onto the lenses. Users can toggle overlays, adjust brightness/opacity for clarity, or switch between one or both lenses for flexibility. A built-in camera captures moments, while a voice assistant enables hands-free control.

3D Renders

Showcasing 3D renders crafted in Blender, blending precision and creativity to bring designs to life.

What Is The Auravision App?

The Auravision app is a seamless companion to the Illumena Pro AR glasses, designed to enhance the live sporting experience by providing even more detailed, easily customizable, real-time data and insights directly linked to the user’s smartphone.

What Is It Used For?

The app allows fans to customize the information they see, such as player stats, game analytics, live scores, and replays. Its intuitive interface provides flexibility to explore game details and monitor multiple match aspects, letting users focus on specific players or strategies while staying connected to the action. Additionally, the Auravision app functions as a control center for the AR glasses, enabling adjustments to brightness, opacity, and lens modes, ensuring a fully tailored and seamless viewing experience.

App Prototype

Curious to see how the Auravision app elevates your live sports experience? Scan the QR code below to explore the interactive prototype on Figma. Discover how you can customize real-time game data and insights, all designed to sync seamlessly with the Illumena Pro AR glasses! Plus, if you want a deeper look at this project, scan the additional QR code to access the full showcase on my Adobe Express page!

Web Placement

Auravision Instagram Profile

App Icon

Starvin The Mascot

Starvin Variations

Starvin Variantions

Instagram Marketing

Auravision branded instagram carousel posts showcasing our new product!

Bus Stop Marketing

The Auravision bus stop poster showcases the ease and usefulness of the glasses, comparing them to the “flip of a switch”. This analogy shows how easy it is to see the difference and illuminate your reality!

Guerilla Marketing

The scene taking place shows the power of Auravision's new Illumena Pro Augmented Reality glasses making this seemingly boring Auravsion roadside advertisement into an immersive experience showcasing the glasses AR capabilities.

User Generated Content

Auravision encourages its users and fans to partake in our contests and create their own content using Auravision hashtags!

Illumena Pro Features

The Illumena Pro glasses deliver a fully customizable sports experience with advanced features. Users can select which game and player stats to display, adjust brightness, and fine-tune the AR overlay's opacity for optimal viewing. A built-in camera lets fans record moments, while the score search keeps them updated on other games. The AI voice assistant, Aura, enables effortless hands-free control, ensuring an immersive and personalized way to stay connected to the action.

Promotional Billboard

Marketing billboard for Auravision’s Illumena Pro augmented reality glasses.

In-Stadium Marketing

Merchandise

Contact Me

Contact Me

I would love to hear from you!

Let's work together!

Emilio Masera

©2024

Follow Me

Contact Me

Contact Me

I would love to hear from you!

Let's work together!

Emilio Masera

©2024

Follow Me

Contact Me

Contact Me

I would love to hear from you!

Let's work together!

Emilio Masera

©2024

Follow Me