About Al's Scratch Kitchen
Primary Logo
Al's Scratch Kitchen is a branding project for a unique family-friendly restaurant concept located across from the Indianapolis Children's Museum. The goal was to create an inviting dining experience centered around a "scratch-made" approach, where all dishes are prepared fresh from raw ingredients, offering families a comforting and high-quality meal. The restaurant's playful, dinosaur-themed atmosphere aims to captivate children and provide a memorable experience for families visiting the museum. My role in this project involved developing a cohesive brand identity that reflects the restaurant's values, including designing logos and menus, creating visual elements, and crafting an engaging narrative to connect with the target audience. The restaurants mascot, Al the Allosaurus, played a big role in the design process.
Secondary Logo
About the Menu
The Al's Scratch Kitchen menu blends a whimsical dinosaur theme with a clean, easy-to-navigate layout. Designed to appeal to both kids and adults, it features playful illustrations and vibrant colors that make the dining experience fun from the moment guests open it. The focus is on showcasing a variety of freshly prepared dishes that align with the restaurant's scratch-made promise.
Branded Restaurant Collateral
Al's Scratch Kitchen creates a dynamic and immersive atmosphere with its vibrant, dinosaur-themed decor, designed to captivate both children and adults. A striking wall mural enhances the playful, family-friendly environment. The brand extends to custom merchandise, including keychains, cups, shirts, and hats. Restaurant-standard to-go boxes reflect the brand's quality, while business cards and gift cards are conveniently available at the counter, offering a touch of the Al's experience for guests to take home.